Summer is a time of fresh flowers, hot weather, and exposed skin. Spas who have survived the past six months are stronger than ever, having increased market share, fine tuning their operations, and learning everything that they can about their clients' needs and desires. With a turn to the more frugal and an emphasis on simple values, many on trend spas will begin providing seasonal specials that incorporate the use of fresh herbs, vegetables, and botanicals, all grown locally and harvested for the spa. This back to nature offering not only provides a unique service offering for the clients, but it also is a cost saving measure for the spa looking to save on product expense. Look for mint pedicures, cucumber facials, and mixed green facials.
A back to nature approach to spa service offerings will excite the clients and connect them emotionally to the spa. So, start your garden today! Good luck and happy summer!
1 comment:
Good point on local veggies and cheaper products! At the last spa I was with, we had several outdoor cabanas and a wonderful pool area with a beach. I carved out a spa space for Cucumber Sunkissed-Facials that our staff would apply and then after ten minutes the guest would remove themselves with ice cold towels provided by our pool staff. Using pureed cucumbers (and they must be pureed or they fall off the face when they mix with sweat, it is hot in Miami!) with Aveda’s Hydrating Gel Mask, this was an easy to make and extremely moisturizing mask. Since they are in the sun while they are using the mask, it was important to find ingredients that would not amplify the effects of the sun on the skin and cause more damage. Instead it had to be great for those who were suffering from slight sunburn and yet still wanted to lay out, as is the custom in South Beach!
The interesting thing about this treatment and its public location was that as soon as one person asked for it, even though they were covered in green goo with cucumber slices over their eyes, everyone wanted one. At $25 bucks a pop, they were affordable, beneficial, and since our staff was only doing the application/education portion of the treatment, we could do as many as the guests wanted at the same time. It was a beautiful thing to look out across the pool area and see a sea of green covered faces, sucking down margaritas, and having a good time.
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